typography

• Typography - The style or appearance of text and the art of working with text.
• Serif fonts - Fonts that have little strokes called serifs attached to the main part of the letter. They are commonly used in traditional projects and print publications.
• Sans serif fonts - Fonts that do not have serifs, giving them a clean and modern look. They are easier to read on computer screens.
• Display fonts - Fonts that come in various styles and are best suited for small amounts of text, such as titles and headers, and graphic-heavy designs.
• Choosing a font - The process of selecting a font that fits the message and purpose of the design.
• Fonts to avoid - Fonts like Comic Sans, Curlz, and Papyrus that have a reputation for being outdated and overused.
• Combining fonts - The practice of using one or two fonts per project and creating interesting combinations by repeating fonts in different sizes, weights, or styles.
• Hierarchy - The use of different levels of emphasis to guide the reader's eye and establish the importance of elements in a design.
• Leading - The space between lines of text, also known as line spacing.
• Tracking - The overall space between characters, also known as character spacing.
• Kerning - The space between specific characters, which varies depending on how the letters fit together.
• Well crafted text - Text that is carefully designed and considered, making a significant impact on the