Module 1 - DM

• 4 Ps/ Marketing Mix

  Product

  Price

  Place

  Promotion
• PLACE

  • Where do buyers look for your product or service? • If they look in a store, what kind? A boutique or in a supermarket, or both? Or online? Or direct, via a catalogue?
• DISTRIBUTION MANAGEMENT

  Refers to the process of overseeing the movement of goods from supplier or manufacturer to point of sale.
• DISTRIBUTION MANAGEMENT

  Refers to numerous activities and processes such as packaging, inventory, warehousing, supply chain, and logistics.
• EXCLUSIVE DISTRIBUTION

  Have exclusive stores/partners to sell products leads to more control. This can be good for niche, luxury or specialty goods where in a single partner or niche partners can help you reach core audience.
• INTENSIVE DISTRIBUTION

  This involves a large number of intermediaries. This method is used with products that have a high consumption frequency and a low cost of production.
• SELECTIVE DISTRIBUTION

  This involves a smaller number of intermediaries, using criteria set by the vendor such as geographic region, service and support capabilities.
• LOCATION OF BUSINESS

  If location of a business is at a place where distribution can be readily done like near a port or railway lines, then we can rely on that mode for distribution and save costs as well
• LOCATION OF TARGET MARKET

  If end customer is located or interacting. with similar products at a particular location then the distribution strategy needs to include it.
• REACHING THE TARGET MARKET

  The end goal of a product is to reach the target audience when required. Distribution strategy has to ensure that the product reaches the potential customers when they look for the same.
• WAREHOUSING

  Properly storing the inventory at apartment locations is an important aspect while deciding the distribution strategy.
• PUBLIC WAREHOUSES

  Is a warehouse owned by governmental entities that are available to private sector companies.
• PRIVATE WAREHOUSES

  Are usually reserved for the exclusive use of the company that owns it. This is ideal for already established companies who have enough funds to build and maintain a warehouse.
• CO-OPERATIVE WAREHOUSES

  Are owned and managed by multiple co-operative societies. It aims to provide ample storage areas for its members rather than to make a profit.
• DISTRIBUTION CENTER

  Are facilities meant to quickly move large quantities of items out of the warehouse and into the hands of the customers.
• TRANSPORTATION AND LOGISTICS

  Without proper transportation either the product will not reach the target market in time or may be it would not be in right quality.