Campaign methods

• What is campaigning?

  Organizing events to achieve a goal
• Why do people campaign?

  To make change and solve problems
• What are pressure groups?

  Organized bodies of citizens with a common goal
• What types of actions do pressure groups use?

  Direct action and indirect action
• What is direct action?

  Physical acts like strikes and civil disobedience
• What is indirect action?

  Online acts like e-petitions and adverts
• What is a strike?

  A collective refusal to work for change
• What is lobbying?

  Persuading a member of parliament
• Who wrote an open letter to MPs about child poverty?

  Marcus Rashford
• What is a boycott?

  Refusing to buy or participate in something
• What company faced boycotts due to its association with Israel

  McDonald's USA
• What is the purpose of leaflets in campaigns?

  To persuade people to support a cause
• How can adverts be used in campaigns?

  To promote causes online and offline
• What is the role of petitions in campaigns?

  To collect signatures for action demand
• What was the significance of the Stanboard petition?

  It had over 700,000 signatures
• What impact did the Stanboard petition have?

  It influenced government laws and gun ownership