5.10 The Media

• The media serves as a gatekeeper, agenda setter, and watchdog
• The agenda setter role of the media determines which issues are important.
• Match the media role with its impact:

  Gatekeeper ↔️ Determines what the public learns

  Agenda Setter ↔️ Shapes public opinion and priorities

  Watchdog ↔️ Enhances accountability and transparency
• Order the roles of media in politics:

  1️⃣ Gatekeeper

  2️⃣ Agenda Setter

  3️⃣ Watchdog
• The media impacts public opinion through media bias, framing, and priming
• Media bias skews information based on political or ideological perspectives.
• What does framing influence in media?

  Interpretation of events
• Media bias can influence voting behavior
• The media acts as a gatekeeper in election campaigns by deciding which stories are reported.
• The media acts as a watchdog by scrutinizing politicians and their campaigns
• What does the media role of gatekeeper involve?

  Controlling information flow
• Media bias can skew information based on political or ideological perspectives
• Framing influences how people interpret events by highlighting certain aspects
• What is the primary focus of priming in media?

  Shaping importance perception
• Match the type of media with its characteristic:

  Traditional media ↔️ Physical and broadcast format

  New media ↔️ Digital and online format
• What are three common types of media bias?

  Omission, placement, language
• The media influences voter behavior by shaping public perception and highlighting candidate platforms
• Agenda setting by the media shapes what policymakers decide to focus
• Which federal agency is responsible for regulating media in the United States?

  Federal Communications Commission (FCC)
• Net Neutrality ensures that all internet service providers treat data equally without discrimination
• Agenda setting influences the issues and topics that are considered important by the public
• What is one key function of agenda setting in media?

  Raising awareness