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AP United States Government and Politics
Unit 5: Political Participation
5.10 The Media
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Cards (22)
The media serves as a gatekeeper, agenda setter, and
watchdog
The agenda setter role of the
media
determines which issues are important.
Match the media role with its impact:
Gatekeeper ↔️ Determines what the public learns
Agenda Setter ↔️ Shapes public opinion and priorities
Watchdog ↔️ Enhances accountability and transparency
Order the roles of media in politics:
1️⃣ Gatekeeper
2️⃣ Agenda Setter
3️⃣ Watchdog
The media impacts public opinion through media bias, framing, and
priming
Media bias skews information based on political or ideological
perspectives
.
What does framing influence in media?
Interpretation of events
Media bias can influence voting
behavior
The media acts as a gatekeeper in
election campaigns
by deciding which stories are reported.
The media acts as a watchdog by scrutinizing politicians and their
campaigns
What does the media role of gatekeeper involve?
Controlling information flow
Media bias can skew information based on political or ideological
perspectives
Framing influences how people interpret events by highlighting certain
aspects
What is the primary focus of priming in media?
Shaping importance perception
Match the type of media with its characteristic:
Traditional media ↔️ Physical and broadcast format
New media ↔️ Digital and online format
What are three common types of media bias?
Omission, placement, language
The media influences voter behavior by shaping public perception and highlighting
candidate platforms
Agenda setting by the media shapes what policymakers decide to
focus
Which federal agency is responsible for regulating media in the United States?
Federal Communications Commission (FCC)
Net Neutrality ensures that all
internet service providers
treat data equally without discrimination
Agenda setting influences the issues and topics that are considered important by the
public
What is one key function of agenda setting in media?
Raising awareness