2.7 Presidential Communication

• What is presidential communication defined as?

  How a president communicates
• Speeches are formal talks to address the public and key issues
• State of the Union addresses are given annually to Congress
• Match the communication method with its primary purpose:

  Speeches ↔️ Outline agendas and persuade support

  Press Conferences ↔️ Answer questions from the media

  Social Media ↔️ Foster direct public engagement

  State of the Union Addresses ↔️ Discuss the country's condition
• Why are presidential communication tools considered crucial?

  Shape public opinion
• Order the following communication methods by their primary influence on public opinion, from most immediate to most formal:

  1️⃣ Social Media

  2️⃣ Press Conferences

  3️⃣ Speeches

  4️⃣ State of the Union Addresses
• Presidential rhetoric can sway public sentiment, mobilize communities, and drive policy adoption
• Social media facilitates instant and direct engagement between the president and citizens
• What is the purpose of presidential communication strategies?

  Shape public opinion
• Match the communication tool with its description:

  Speeches ↔️ Formal talks to address the public

  Press Conferences ↔️ Answer questions from the media

  Social Media ↔️ Platforms for public engagement

  State of the Union Addresses ↔️ Annual speech to Congress
• What is the purpose of a State of the Union Address?

  Report on country's condition
• Press conferences offer opportunities for the president to answer questions from the media
• Social media platforms allow for direct communication and public engagement.
• Match the presidential communication method with its description:

  Speeches ↔️ Formal talks to address the public and key issues

  Press Conferences ↔️ Opportunities to answer media questions

  Social Media ↔️ Direct communication and public engagement

  State of the Union Addresses ↔️ Annual speeches to Congress
• What is the primary goal of presidential speeches?

  Address public and issues
• Press conferences provide a platform for the president to answer questions from the media
• Social media platforms are used for direct communication and public engagement.
• Order the steps in how presidential communication shapes public opinion:

  1️⃣ Presidential rhetoric influences perceptions

  2️⃣ Citizens engage through social media

  3️⃣ Public opinion shifts on key issues
• What is the power of presidential rhetoric capable of driving?

  Policy adoption
• Social media fosters immediate reactions and conversations
• Match the rhetorical device with its description:

  Metaphor ↔️ Comparing two unlike things

  Allusion ↔️ Referencing a person, place, or event

  Repetition ↔️ Repeating a word or phrase for emphasis
• Repetition is used in presidential rhetoric to emphasize key points.
• What is the purpose of using metaphors in presidential rhetoric?

  Compare unlike things
• What is a metaphor in rhetoric?

  Comparing two unlike things
• An allusion in rhetoric involves referencing a person, place, or event
• Repetition in rhetoric is used to emphasize a word or phrase.
• What are rhetorical devices used in presidential rhetoric and persuasion?

  Metaphor, allusion, repetition
• A metaphor in presidential rhetoric can simplify a complex issue
• Give an example of a metaphor used in presidential rhetoric.

  "The economy is a ship"
• Rhetorical devices in presidential rhetoric can build support for policies.
• How can presidents influence public opinion using rhetoric?

  By framing issues and evoking emotions
• What is the primary focus of presidential communication?

  Communicating with the public
• Presidential communication includes formal talks to address the public, known as speeches
• What are press conferences in presidential communication?

  Opportunities to answer media questions
• Order the key methods of presidential communication:

  1️⃣ Speeches

  2️⃣ Press Conferences

  3️⃣ Social Media

  4️⃣ State of the Union Addresses
• Social media is a tool for direct public engagement in presidential communication.
• What is the purpose of the State of the Union Address?

  To report on the country's condition
• Presidents may use social media to directly engage with citizens and respond to current events
• List the primary tools of presidential communication.

  Speeches, press conferences, social media, State of the Union Addresses
• The State of the Union Address is delivered annually to Congress