quantitative and qualitative data

• What is qualitative data?

  Non-numeric information. E.g., diaries, answers to open ended questions and images.
• What is quantitative data?

  Numerical data. E.g., how many or how much.
• What is a strength of quantitative data?

  It gathers numerical results. This is a strength as they are statistically valid and reliable.
• What is a strength of quantitative data?

  There is structured data collection and analysis. This is a strength as it minimizes researcher bias.
• What is a weakness of quantitative data?

  Techniques can lead to misleading results if not used correctly.