Globalization by Appadurai

• Globalization has different kinds that occur on different "scapes"
• Ethnoscape: a global movement of people
• Mediascape: the flow of culture
• Technoscape: circulation of mechanical goods and software
• Financescape: global circulation of money
• Ideoscape: a realm where political ideas move around
• Globalization explains how cultures around the world influence each other
• Five Contemporary Global Cultural Flows
• Ethnoscape: human migration
• Ideoscape: human right, welfare, democracy
• Mediascape: platform (internet/social media) media (television, newspaper, magazine)
• Technoscape: focus on the technology that we all use
• Financescape:

  • The flow of money
  • Cross-border movements of loans
  • Interaction with money and capital