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OCR A-Level Business
2. External Influences
2.5 Technological Factors
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Technological factors include innovation, research and development, and the competitiveness they
foster
One of the challenges of technological factors is the risk of
cybersecurity
Research and development are crucial for businesses to stay ahead in
technological
advancements.
Match the technological advancement with its impact on business:
Artificial Intelligence ↔️ Enhances efficiency
Cloud Computing ↔️ Reduces IT costs
Big Data Analytics ↔️ Improves customer segmentation
Internet of Things ↔️ Optimizes operations
Order the business functions by how technology impacts them, from highest to lowest priority:
1️⃣ Operations
2️⃣ Marketing
3️⃣ Human Resources
In marketing, technology improves customer loyalty and increases
ROI
Technology transforms business operations but presents challenges like cybersecurity risks and the need for employee
training
Technological factors include innovation, research and development, and competitiveness to enhance
efficiency
Technological factors enhance
strategic
benefits for businesses.
Match the technological advancement with its description:
Artificial Intelligence ↔️ Systems that automate tasks
Cloud Computing ↔️ On-demand access to data
Big Data Analytics ↔️ Analysis of large data sets
Internet of Things ↔️ Network of connected devices
Key technological advancements improve customer engagement and
strategic
decision-making.
Technology enhances customer engagement, streamlines operations, and simplifies human resource
management
The formula for Return on Investment (ROI) is \text{ROI} = \frac{\text{
Net Profit
}}{\text{Total Investment}} \times 100</latex>.
Match the business function with the impact of technology:
Marketing ↔️ Increased customer reach
Operations ↔️ Automated processes
Human Resources ↔️ Remote work capabilities
Order the steps of how technology drives competitive advantage:
1️⃣ Enhances efficiency
2️⃣ Improves customer engagement
3️⃣ Supports strategic decision-making
Technology drives competitive advantage by improving customer engagement and supporting
strategic decision-making
.
Cloud computing reduces IT costs and increases
scalability
The Internet of Things (IoT) optimizes business
operations
Artificial Intelligence enhances efficiency and improves customer
service
Big Data Analytics supports strategic
decision-making
What are the three key drivers of competitive advantage according to the study material?
Efficiency, engagement, decision-making
Match the technology with its primary impact on business:
AI ↔️ Improves customer service
Cloud Computing ↔️ Reduces IT costs
Big Data Analytics ↔️ Supports strategic decisions
The Internet of Things (IoT) optimizes business
operations
Technological change presents both opportunities and challenges for
businesses
What are three challenges of technological change for businesses?
High costs, cybersecurity risks, training
Automation and streamlined processes contribute to enhanced
efficiency
Data security needs are a challenge for
customer engagement
Match the opportunity with its corresponding challenge:
Efficiency ↔️ Technical glitches
Customer Engagement ↔️ Data security needs
Strategic Decision-Making ↔️ High costs
What are three technologies that drive technological change in businesses?
AI, Cloud Computing, Big Data
Technological factors are aspects of technology that impact business
operations
Order the three primary technological factors:
1️⃣ Innovation
2️⃣ Research and Development (R&D)
3️⃣ Competitiveness
Cloud computing increases
scalability
and collaboration
Big Data Analytics improves customer
segmentation
What is the Internet of Things (IoT)?
Network of connected devices
What is the primary goal of artificial intelligence in business?
Automate tasks and decisions
Cloud computing provides on-demand access to data and software over the
internet
Big data analytics supports
strategic
decision-making and improves customer segmentation.
Match the technology with its impact on business:
Internet of Things (IoT) ↔️ Optimizes operations
Artificial Intelligence (AI) ↔️ Enhances efficiency
Cloud Computing ↔️ Reduces IT costs
Big Data Analytics ↔️ Supports strategic decision-making
What is the role of AI in improving customer service?
Automates tasks and decisions
Cloud computing increases scalability and collaboration by providing access to data and software over the
internet
See all 56 cards
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