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Topic 5: Social Influence – How do others affect you?
5.1 Conformity
5.1.1 Types of Conformity
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Conformity is the act of changing one's behavior to match the behavior or expectations of
others
Conformity is driven by real or imagined
social
pressure.
Compliance is a type of conformity where individuals change their behavior while maintaining their private
beliefs
Compliance often occurs due to social pressure or the desire to fit
in
In compliance,
personal beliefs
remain unchanged.
Conformity is always driven by real social pressure.
False
Compliance involves changing behavior to align with others while maintaining private
beliefs
Identification involves adopting behaviors and beliefs of a group you admire and want to
belong
In compliance, individuals act in accordance with others'
expectations
.
Internalisation is driven by personal
conviction
rather than social pressure.
Normative social influence involves conforming to fit in and avoid social
disapproval
Informational social influence involves conforming because you believe others have better
knowledge
Internalisation leads to a superficial change in behavior.
False
Identification is driven by admiration and the desire to be
accepted
Order the types of conformity from most superficial to deepest.
1️⃣ Compliance
2️⃣ Identification
3️⃣ Internalisation
What is the deepest type of conformity called?
Internalisation
Internalisation is driven by personal
conviction
Internalisation
leads to behavior change that is lasting and deeply ingrained.
What is a key characteristic of internalisation regarding acceptance?
Genuine and personally embraced
In internalisation, actions align with internal
beliefs
Someone becoming vegetarian for ethical reasons after learning about animal welfare is an example of
internalisation
.
What two types of conformity differ from internalisation in terms of private belief?
Compliance and identification
Compliance involves temporary behavior change without private
belief
What are the two main types of social influence discussed in the study material?
Normative and informational
Normative social influence is driven by the desire for accurate information.
False
Normative social influence is motivated by the need for
acceptance
What type of conformity leads to a lasting change in behavior based on belief acceptance?
Internalisation
Internalisation requires significant
persuasion
to create lasting behavior change.
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