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Sociology
Research methods
Questionnaires
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Created by
Charlotte Beaulieu-Coleman
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Cards (35)
What is a strength of questionnaires?
Produce
large
amounts of data,
cheaply
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What is a reliability characteristic of questionnaires?
High
in reliability
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Why are questionnaires often anonymous?
To reduce worries about revealing
identity
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How quickly can questionnaires be completed?
Quick to
complete
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What type of data do questionnaires produce?
Representative
data for
generalisations
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What is a major weakness of questionnaires regarding response rates?
Low response rate
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Why might questionnaires be low in validity?
People may not take them
seriously
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Who cannot effectively use questionnaires?
Illiterate groups
and
children
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What is a limitation of questionnaires regarding depth of responses?
Lack
deeper
meaning in responses
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What is a potential issue if respondents do not understand questions?
No one is there to
explain
questions
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What is a questionnaire?
A
standardised
set of written questions
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How can questionnaires be distributed?
Postal
or issued
online
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Who favors the use of questionnaires?
Favoured by
positivists
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What type of data do questionnaires primarily produce?
Quantitative data
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What does operationalisation mean in the context of questionnaires?
Making the
concept
measurable
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How can a sociological term be made understandable for non-sociologists?
By
operationalising
the
concept
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What does standardised research ensure in questionnaires?
Each
respondent
gets the same questions
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What is the purpose of a pilot study in questionnaire research?
To test if
questions
make sense
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What type of questions do questionnaires mainly use?
Closed questions
and
multiple choice
answers
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Why do positivists prefer closed questions in questionnaires?
They provide
quantitative data
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What type of questions can provide insight into meanings and motives?
Open-ended
questions
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What should questionnaires use to ensure clarity?
Clear, simple
questions
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What should questionnaires provide to help respondents?
Clear
instructions
and easy
layout
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What is important for multiple choice questions in questionnaires?
Give a range of
options
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What should questionnaires measure?
What
you
want
to
measure
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What should questionnaires avoid asking?
Embarrassing
or complex questions
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What is a common mistake in questionnaire design?
Asking two
questions
instead of one
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What should questionnaires not be in terms of length?
Too
long
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What type of terms should questionnaires avoid using?
Sociological
terms few
understand
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What should questionnaires not lead respondents to do?
Answer in a
particular
way
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How many people does the Crime Survey for England and Wales survey annually?
About
38,000
people
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Who conducted a study using questionnaires in 1979?
Michael Rutter
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What was the focus of Michael Rutter's study?
Class size
,
number of staff
,
school size
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What did Rutter find using questionnaires?
Correlations
between various factors
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Why would it have been difficult for Rutter to find correlations using other methods?
Questionnaires collected large
quantities
of data
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