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Sociology
Research methods
Observation
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Created by
Charlotte Beaulieu-Coleman
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Cards (17)
What type of data is collected through observation?
Primary data
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What did Ned Flanders research in U.S. schools?
Interactions between students
Interactions between students and teachers
Used
FIAC
system for analysis
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What percentage of classroom interactions were based on teacher talk according to Flanders' research?
68%
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What is the FIAC system used for?
To analyze
classroom
interaction types
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What are the strengths of observation as a research method?
High
validity
due to natural behavior
Insight into meanings
behind
behavior
Ability to observe
body language
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What are the weaknesses of observation as a research method?
Time-consuming
process
Difficulty in gaining
rapport
Requires
extensive
writing
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What are the strengths of participant observation?
Detailed findings and rich data
Less chance of
interviewer bias
Ability to ask questions for deeper insights
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What are the weaknesses of participant observation?
Requires skill in observation and recording
Researcher’s social characteristics may affect group
May need to learn new
skills
to fit in
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What are the strengths of covert observation?
Reduces the
Hawthorne effect
Flexibility to change research focus
Uncovers unexpected findings
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What are the weaknesses of covert observation?
Ethical issues if harm occurs
Difficulty in writing up findings
Risk of
researcher bias
in interpretation
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What does overt observation mean?
Researcher
is
open
about
observing
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What is "going native" in research?
Becoming too
subjective
in observation
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What is participant observation?
Researcher joins
group
activities
Can ask questions if
overt
Provides close-up insight into group dynamics
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What are the benefits of participant observation?
Access to
group dynamics
First-hand
insight in real-life settings
Reduces chances of
misleading information
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What did Laud Humphreys research in the 1970s?
Gay subcultures
and public sex
Covert role
as lookout voyeur
Ethical issues due to
deception
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What is non-participant observation?
Observing
without participating in the group
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What are the advantages of non-participant observation?
Easier to observe without participation
Less likely to affect group behavior
Allows for
objective
data collection
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