When we forget something, is it due to the memory being gone (availability) or do we just have trouble reaching them (accessibility)
Interference is where 2 pieces of info conflict with each other and disrupt the ability to recall the other
Interference is said to be the main cause for forgetting memories in the LTM
Proactive interference occurs when an older memory interferes with a newer one
Retroactive interference happens when a new memory interferes with an older one
Keppel and Underwood (1962) aimed to examine the effect of proactive interference on LTM
Keppel and Underwood's research resembles Peterson and Peterson's
Keppel and Underwood presented participants with meaningless, 3 letter consonant trigrams at different intervals (3, 6, 9 seconds, etc)
Keppel and Underwood had participants count backwards in threes before recalling the trigrams to prevent repetition
Keppel and underwood found that participants typically remembered the trigrams that were presented first, irrespective of the interval length
Keppel and Underwood's research suggests proactive interference occurred and that the earlier consonants had been transferred to LTM and were interfering with the memory for the new consonants
Underwood and Postman (1960) aimed to investigate the effect of retroactive interference on LTM
Underwood and Postman split participants into two groups both had to remember a list of paired words. Only the second group had to remember a second list where the second paired word was different. All participants were asked to recall the first list
Underwood and Postman found that the recall of the control group was more accurate than the recall of the experimental group
Underwood and Postman's study suggests that learning items in the second list interfered with the participant's ability to recall the first list. An example of retroactive interference
Interference is more likely to occur when the two pieces of information are similar- this is due to response competition
McGeoch and McDonald (1931) studied retroactive interference by changing the amount of similarity between two sets of materials
McGeoch and McDonald had participants learn a list of words until they could remember them with 100% accuracy, then they learned a new list of words:
synonyms
antonyms
unrelated words
nonsense syllables
three-digit numbers
no new list
McGeoch and McDonald found that the more similar the second set was to the first, the less words they recalled
McGeoch and McDonald's findings suggest that it is hardest to recall similar things, suggests interference is strongest with similar memories