4.3.3 Cultural and Social Factors

• What is the definition of culture in a global context?

  Shared beliefs and behaviors
• Culture affects product design, marketing strategies, and pricing
• Match the aspect with its example in global business:

  Culture ↔️ Tailoring clothing to cultural norms

  Social Factors ↔️ Offering product lines based on income
• What does the cultural dimension 'power distance' measure?

  Acceptance of social inequalities
• Individualism prioritizes group needs over individual needs.

  False
• Uncertainty avoidance measures a culture's tolerance for ambiguity and risk
• How do social factors influence consumer behavior?

  Affect attitudes and purchasing habits
• Culture is solely determined by demographics and education.

  False
• Match the aspect with its definition:

  Culture ↔️ Shared beliefs and behaviors

  Social Factors ↔️ Elements affecting individual behavior
• What is the impact of 'individualism vs. collectivism' on marketing strategies?

  Target individual vs. group interests
• Social factors like education affect consumer purchasing habits.
• Demographics such as age, income, and occupation determine consumer purchasing power and needs
• How does education level influence consumer behavior?

  Influences awareness and decision-making
• Arrange the social factors in order of their impact on consumer behavior, from most direct to least direct:

  1️⃣ Demographics

  2️⃣ Education

  3️⃣ Social Classes
• Cultural sensitivity involves understanding and respecting cultural differences in marketing campaigns.
• Why is adaptation necessary in cross-cultural marketing?

  To resonate with local cultures
• Cultural sensitivity in global marketing involves understanding and respecting cultural differences to avoid offending target audiences.
• Adaptation in marketing campaigns is necessary to resonate with local cultures.Adaptation
• What is the advantage of using a standardized marketing approach globally?

  Cost-effective
• Match the marketing approach with its description:

  Standardized ↔️ Same marketing strategy globally

  Adapted ↔️ Tailored marketing strategy for each culture
• McDonald's offers vegetarian options in India to adapt to local tastes.
• What are the three key ethical considerations in global marketing?

  Honesty, fairness, transparency
• Culture encompasses the shared beliefs, customs, and behaviors of a group.Culture
• Social factors include demographics, education, and social classes.
• What are the six cultural dimensions influencing marketing strategies?

  Power distance, individualism vs. collectivism, masculinity vs. femininity, uncertainty avoidance, long-term orientation, indulgence vs. restraint
• Match the cultural dimension with its description:

  Power Distance ↔️ Acceptance of social inequalities

  Uncertainty Avoidance ↔️ Tolerance for ambiguity and risk

  Long-Term Orientation ↔️ Focus on future vs. present
• Indulgence vs. restraint refers to the degree of gratification versus control in a culture.
• How do social factors influence consumer behavior?

  Affect attitudes and purchasing habits
• Match the social factor with its impact on consumer behavior:

  Demographics ↔️ Determines purchasing power

  Education ↔️ Influences consumer awareness
• Demographics, such as age and income, determine purchasing power and product needs
• Social factors include demographics, education, and social classes, which affect consumer attitudes and purchasing habits
• Demographics such as age, income, and occupation determine purchasing power and product needs
• The level of education influences consumer awareness and decision-making
• Match the social factor with its impact on consumer behavior:

  Demographics ↔️ Determines purchasing power

  Education ↔️ Influences awareness

  Social Classes ↔️ Affects brand preferences
• Social classes, defined by economic status and lifestyle, affect brand preferences and shopping habits
• Cultural sensitivity involves understanding and respecting cultural differences
• Order the advantages of the two approaches to cultural adaptation in marketing campaigns:

  1️⃣ Standardized: Cost-effective

  2️⃣ Adapted: Culturally relevant
• Match the approach to cultural adaptation with its description:

  Standardized ↔️ Same strategy globally

  Adapted ↔️ Tailored for each culture
• McDonald's offers vegetarian options in India to adapt to local tastes
• Ethical considerations in global marketing include honesty, fairness, and transparency