15.6.4 Cognitive Priming

• What is cognitive priming?

  Stimulus influences response
• Cognitive priming activates a schema or concept
• Watching a violent movie can prime aggressive thoughts.
• How does media exposure trigger cognitive priming?

  Activates relevant schemas
• Describe the cognitive processes involved in priming.

  1️⃣ Schema activation

  2️⃣ Spreading activation

  3️⃣ Accessibility of related concepts
• Spreading activation occurs when the activated schema triggers a network of related concepts
• Increased accessibility of related concepts primes behavior consistent with the activated schema.
• What schema is activated when seeing a picture of a hungry lion?

  Wild animal schema
• What are the effects of watching a violent movie in terms of priming?

  Aggressive thoughts increase
• The cognitive processes in priming include schema activation and spreading activation.
• Cognitive priming can influence thoughts, emotions, and behaviors
• What happens to the aggression schema after watching a violent movie?

  It is activated
• Describe the cognitive processes involved in priming when exposed to media content.

  1️⃣ Schema activation

  2️⃣ Spreading activation

  3️⃣ Accessibility of related concepts
• What is the first cognitive process involved in priming?

  Schema activation
• In priming, the activation of one concept spreads to related concepts, making them more accessible
• Stages of cognitive priming

  1️⃣ Schema activation

  2️⃣ Spreading activation
• Priming occurs when exposure to a stimulus activates a related schema in memory
• What is the description of the schema activation process in priming?

  Stimulus triggers the schema
• In priming, spreading activation refers to the process where activation spreads to related concepts within the network
• Watching a violent movie can prime aggressive thoughts by activating an aggression schema
• What are the four factors that influence the strength of cognitive priming?

  Frequency, relevance, emotion, individual differences
• More frequent exposure to a stimulus enhances the activation and accessibility of the related schema
• Strong emotional associations with a stimulus can amplify the impact of priming
• Match the priming factor with its effect:

  Frequency of Exposure ↔️ Enhances schema accessibility

  Relevance of Stimulus ↔️ Boosts priming effect

  Emotion Associated ↔️ Amplifies priming impact

  Individual Differences ↔️ Alters susceptibility
• In the Bargh, Chen, and Burrows (1996) study, what behavior was influenced by priming with elderly-related words?

  Walking speed
• The Anderson, Anderson, and Dewe (1985) study found that priming with aggression-related words increased aggressive responses
• Viewing violent media can lead to more aggressive thoughts and actions
• What is the definition of cognitive priming?

  Activation of schemas in memory
• In cognitive priming, exposure to a stimulus activates a schema, making related concepts more accessible
• Media exposure triggers cognitive priming by activating relevant schemas in memory
• What is the first cognitive process involved in priming, according to the three-stage model?

  Activation of schemas
• In priming, increased accessibility of related concepts primes behavior consistent with the activated schema
• Arrange the stages of cognitive priming in the correct order.

  1️⃣ Stimulus triggers the relevant schema in memory.

  2️⃣ Activation spreads to related concepts within the network.

  3️⃣ Related concepts become more easily accessible in thoughts and actions.
• A schema in memory contains concepts, beliefs, and attitudes associated with a stimulus
• Spreading activation occurs when an activated schema triggers related concepts.
• Related concepts become more likely to be recalled and utilized in subsequent thoughts
• What schema is activated when seeing a picture of a hungry lion?

  Wild animal schema
• The first cognitive process in priming is schema
• Activation of one concept in priming spreads to related concepts, making them more accessible.
• In priming, exposure to a stimulus activates a related schema or concept