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Unit 15: Aggression
15.6 Media Influences on Aggression
15.6.4 Cognitive Priming
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What is cognitive priming?
Stimulus influences response
Cognitive priming activates a schema or
concept
Watching a violent movie can prime
aggressive
thoughts.
How does media exposure trigger cognitive priming?
Activates relevant schemas
Describe the cognitive processes involved in priming.
1️⃣ Schema activation
2️⃣ Spreading activation
3️⃣ Accessibility of related concepts
Spreading activation occurs when the activated schema triggers a network of related
concepts
Increased accessibility of related concepts primes behavior consistent with the activated
schema
.
What schema is activated when seeing a picture of a hungry lion?
Wild animal schema
What are the effects of watching a violent movie in terms of priming?
Aggressive thoughts increase
The cognitive processes in priming include schema activation and
spreading activation
.
Cognitive priming can influence thoughts, emotions, and
behaviors
What happens to the aggression schema after watching a violent movie?
It is activated
Describe the cognitive processes involved in priming when exposed to media content.
1️⃣ Schema activation
2️⃣ Spreading activation
3️⃣ Accessibility of related concepts
What is the first cognitive process involved in priming?
Schema activation
In priming, the activation of one concept spreads to related concepts, making them more
accessible
Stages of cognitive priming
1️⃣ Schema activation
2️⃣ Spreading activation
Priming occurs when exposure to a stimulus activates a related
schema
in memory
What is the description of the schema activation process in priming?
Stimulus triggers the schema
In priming, spreading activation refers to the process where activation spreads to related concepts within the
network
Watching a violent movie can prime aggressive thoughts by activating an
aggression schema
What are the four factors that influence the strength of cognitive priming?
Frequency, relevance, emotion, individual differences
More frequent exposure to a stimulus enhances the activation and accessibility of the related
schema
Strong emotional associations with a stimulus can amplify the impact of
priming
Match the priming factor with its effect:
Frequency of Exposure ↔️ Enhances schema accessibility
Relevance of Stimulus ↔️ Boosts priming effect
Emotion Associated ↔️ Amplifies priming impact
Individual Differences ↔️ Alters susceptibility
In the Bargh, Chen, and Burrows (1996) study, what behavior was influenced by priming with elderly-related words?
Walking speed
The Anderson, Anderson, and Dewe (1985) study found that priming with aggression-related words increased aggressive
responses
Viewing violent media can lead to more
aggressive
thoughts and actions
What is the definition of cognitive priming?
Activation of schemas in memory
In cognitive priming, exposure to a stimulus activates a schema, making related concepts more
accessible
Media exposure triggers cognitive priming by activating relevant
schemas
in memory
What is the first cognitive process involved in priming, according to the three-stage model?
Activation of schemas
In priming, increased accessibility of related concepts primes behavior consistent with the activated
schema
Arrange the stages of cognitive priming in the correct order.
1️⃣ Stimulus triggers the relevant schema in memory.
2️⃣ Activation spreads to related concepts within the network.
3️⃣ Related concepts become more easily accessible in thoughts and actions.
A schema in memory contains concepts, beliefs, and attitudes associated with a
stimulus
Spreading activation occurs when an activated
schema
triggers related concepts.
Related concepts become more likely to be recalled and utilized in subsequent
thoughts
What schema is activated when seeing a picture of a hungry lion?
Wild animal schema
The first cognitive process in priming is
schema
Activation of one concept in priming spreads to
related
concepts, making them more accessible.
In priming, exposure to a stimulus activates a related schema or
concept
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