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Theme 3: Business behaviour and the labour market
3.3 Revenues, costs, and profits
3.3.1 Revenue
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Marginal Revenue measures the
additional
income from selling one more unit.
What does Average Revenue represent in business terms?
Revenue per unit sold
The formula for Marginal Revenue is
M
R
=
MR =
MR
=
Δ
T
R
Δ
Q
\frac{\Delta TR}{\Delta Q}
Δ
Q
Δ
TR
, where
Δ
Q
\Delta Q
Δ
Q
represents the change in quantity
If a company sells 100 units for $500, the Average
Revenue
is $5.
When demand is price elastic, a small price increase leads to a larger decrease in
quantity
What happens to Total Revenue when demand is price inelastic and the price increases?
Increases
Revenue is the total income a
firm
earns from the sale of goods or services.
How is revenue calculated?
Price × Quantity
Revenue indicates market size by reflecting total sales
volume
Revenue influences a firm's ability to cover costs and make a
profit
.
What is revenue defined as?
Total income from sales
Total revenue indicates a
firm's
market size and sales performance.
Total revenue informs business decisions on pricing and
production
Match the importance of total revenue with its description:
Market size ↔️ Indicates the total sales
Cost coverage ↔️ Affects ability to cover costs
Business decisions ↔️ Informs pricing and production
How is total revenue (TR) calculated?
T
R
=
TR =
TR
=
P
×
Q
P × Q
P
×
Q
Average revenue is calculated by dividing total revenue by
quantity sold
.
Marginal revenue is the additional revenue from selling one more
unit
Match the type of revenue with its formula and description:
Total Revenue (TR) ↔️
T
R
=
TR =
TR
=
P
×
Q
P × Q
P
×
Q
||| Total earnings from sales
Average Revenue (AR) ↔️
A
R
=
AR =
A
R
=
T
R
Q
\frac{TR}{Q}
Q
TR
||| Revenue per unit sold
Marginal Revenue (MR) ↔️
M
R
=
MR =
MR
=
Δ
T
R
Δ
Q
\frac{\Delta TR}{\Delta Q}
Δ
Q
Δ
TR
||| Additional revenue from selling one more unit
What are three reasons why understanding revenue is crucial for a firm?
Market size, cost coverage, business decisions
Marginal revenue is the additional revenue from selling one more
unit
.
What does market size reflect in business terms?
Total sales volume
Cost coverage affects a firm's ability to meet its
expenses
Business decisions guide
pricing
and production levels.
What is Total Revenue (TR)?
Total earnings from sales
Average Revenue (AR) is the revenue per unit
sold
What is Marginal Revenue (MR)?
Additional revenue from one more unit
The formula for Total Revenue is
T
R
=
TR =
TR
=
P
×
Q
P × Q
P
×
Q
.
What does the variable Q represent in the Total Revenue formula?
Quantity sold
The formula for Average Revenue (AR) is AR = \frac{TR}{Q}</latex>, where Q represents the
quantity
What is the formula for Marginal Revenue (MR)?
M
R
=
MR =
MR
=
Δ
T
R
Δ
Q
\frac{\Delta TR}{\Delta Q}
Δ
Q
Δ
TR
Steps to calculate Total Revenue, Average Revenue, and Marginal Revenue in sequence.
1️⃣ Calculate Total Revenue (TR) using the formula
T
R
=
TR =
TR
=
P
×
Q
P × Q
P
×
Q
2️⃣ Calculate Average Revenue (AR) using the formula
A
R
=
AR =
A
R
=
T
R
Q
\frac{TR}{Q}
Q
TR
3️⃣ Calculate Marginal Revenue (MR) using the formula
M
R
=
MR =
MR
=
Δ
T
R
Δ
Q
\frac{\Delta TR}{\Delta Q}
Δ
Q
Δ
TR
If selling one more unit increases Total Revenue by $4, the
Marginal Revenue
is $4.
How is Total Revenue calculated?
Price × Quantity
The formula for Total Revenue is
T
R
=
TR =
TR
=
P
×
Q
P × Q
P
×
Q
, where P represents the price
What is the formula for Average Revenue (AR)?
AR = \frac{TR}{Q}</latex>
What is the formula for Total Revenue (TR)?
T
R
=
TR =
TR
=
P
×
Q
P × Q
P
×
Q
The Average Revenue (AR) is equal to the
price
How is Marginal Revenue (MR) calculated?
M
R
=
MR =
MR
=
Δ
T
R
Δ
Q
\frac{\Delta TR}{\Delta Q}
Δ
Q
Δ
TR
Total income from sales is referred to as
Total Revenue
Match the type of revenue with its formula:
Total Revenue ↔️
T
R
=
TR =
TR
=
P
×
Q
P × Q
P
×
Q
Average Revenue ↔️
A
R
=
AR =
A
R
=
T
R
Q
\frac{TR}{Q}
Q
TR
Marginal Revenue ↔️
M
R
=
MR =
MR
=
Δ
T
R
Δ
Q
\frac{\Delta TR}{\Delta Q}
Δ
Q
Δ
TR
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