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Theme 1: Marketing and People
1.5 Entrepreneurs and Leaders
1.5.1 Role of an Entrepreneur
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Cards (27)
What is the primary objective of entrepreneurs?
Generate profit
Entrepreneurship is the process of identifying business opportunities, taking calculated risks, and organizing
resources
Elon Musk's SpaceX aims to revolutionize space travel with
reusable
rockets.
What are some key characteristics of entrepreneurs?
Ambition, creativity, resilience
Risk-taking is a characteristic of entrepreneurs that involves willingness to take calculated
risks
Resilience is the ability of
entrepreneurs
to bounce back from failures.
What is one primary function of entrepreneurs in the business environment?
Risk-bearing
Entrepreneurs introduce new products, services, and methods through
innovation
Jeff Bezos's founding of Amazon illustrates how
entrepreneurs
drive job creation and economic growth.
What is one type of risk associated with entrepreneurship?
Financial
Operational risks in entrepreneurship include competition and logistical
challenges
Match the risk category with an example:
Financial ↔️ Economic downturns
Operational ↔️ Competition
Strategic ↔️ Poor decision-making
High potential profits are a
financial
reward of entrepreneurship.
What is a personal reward of entrepreneurship?
Flexibility
Entrepreneurs drive economic growth, create jobs, foster innovation, and encourage competitive
markets
What are three examples of rewards for entrepreneurship?
Financial, personal, societal
Entrepreneurs drive
economic growth
and job creation.
Economic growth is fueled by new ventures that increase GDP and
productivity
.
Innovation improves
product quality
and efficiency.
Chronological order of Elon Musk's ventures
1️⃣ Tesla's electric cars drive innovation in the automotive industry
2️⃣ SpaceX advances technology for space travel
3️⃣ Both companies contribute to local economies
Entrepreneurs assume the
financial
risks of starting a business.
Entrepreneurs create new ventures that generate
employment
opportunities.
Match the risk category with its example:
Financial ↔️ Initial investment loss
Operational ↔️ Logistical challenges
Strategic ↔️ Incorrect business model
Wealth creation is a
financial
reward of entrepreneurship.
Job creation, economic contribution, and innovation are societal rewards of
entrepreneurship
.
Entrepreneurs, managers, and
leaders
have overlapping traits and motivations.
Match the role with its trait:
Entrepreneur ↔️ Risk-taking
Manager ↔️ Detail-oriented
Leader ↔️ Persuasive