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Theme 1: Marketing and People
1.4 Managing People
1.4.5 Leadership
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What is the primary focus of leadership in a business context?
Achieving common goals
Effective leaders motivate and influence others to perform at their
best
What are two key actions of effective leaders in motivating teams?
Set objectives, communicate effectively
Leadership and management are identical in their focus and approach.
False
Leadership focuses on inspiring and guiding, while management focuses on organising and
controlling
What is the primary objective of leadership in a business context?
Strategic vision
How does leadership differ from management in its objective?
Leadership is visionary, management is efficient
An authoritative leader makes decisions
unilaterally
In what type of situation is authoritative leadership most effective?
Urgent situations
Authoritative leadership can stifle
creativity
and reduce team morale.
A democratic leader values collaboration and
consensus
What is a key advantage of democratic leadership?
Boosts team morale
Laissez-faire
leadership
provides minimal guidance and trusts team members to self-manage.
What type of team benefits most from laissez-faire leadership?
Highly skilled teams
A transformational leader inspires through a clear
vision
Transformational leadership can drive
organizational
change and build strong team commitment.
Which leadership style rewards or disciplines based on performance?
Transactional
Transactional leadership focuses on achieving goals through clear
expectations
What is the primary focus of an authoritative leader?
Efficiency
Democratic leadership values collaboration and
consensus
to boost morale.
Laissez-faire leadership delegates decision-making and trusts team
independence
Which leadership style focuses on rewarding or disciplining based on performance?
Transactional
Match the leadership approach with its key action:
Transformational Leadership ↔️ Inspires through vision
Democratic Leadership ↔️ Involves team in decisions
Transactional Leadership ↔️ Rewards or disciplines based on performance
Empowerment ↔️ Delegates authority
Transformational leadership requires high levels of charisma and
communication
Transactional leadership may limit
creativity
and personal development.
What is a potential drawback of recognition and rewards in leadership?
Can lead to competition
What are three key actions of effective leaders in motivating and managing teams?
Inspire, empower, recognise
Different leadership styles are equally effective in all scenarios.
False
What is a key action associated with transformational leadership?
Inspires through vision
Transformational leadership creates a culture of innovation and high team
commitment
Democratic leadership involves the team in
decision-making
and boosts morale.
Match the leadership approach with its key action:
Transformational Leadership ↔️ Inspires through vision
Democratic Leadership ↔️ Involves team in decisions
Transactional Leadership ↔️ Rewards or disciplines based on performance
Give an example of how a marketing director might use transformational leadership to motivate a team.
Public praise and bonuses
Organizational culture is defined by shared values, beliefs, and
behaviors
Leadership has no influence on organizational culture.
False
Match the leadership style with its impact on organizational culture:
Transformational ↔️ Creates innovation and high motivation
Democratic ↔️ Fosters collaboration
Autocratic ↔️ Results in a hierarchical culture
Laissez-faire ↔️ Promotes independence but may lack direction
What is an example of a company where transformational leadership has enhanced organizational performance?
Google
Key concepts to remember include organizational culture, leadership influence, employee engagement, and organizational
performance
Order the modern business challenges based on their impact on leadership:
1️⃣ Uncertainty
2️⃣ Remote teams
3️⃣ Diversity and inclusion
4️⃣ Changing employee expectations
What is a challenge presented by uncertainty in modern business environments?
Need for adaptability
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