3.5.1.2 Food Labelling and Marketing

• Food labelling is crucial as it provides consumers with essential information about the food they buy, enabling them to make informed
• Food labelling helps consumers protect themselves from allergens and contaminants.
• What type of information does nutritional information provide on food labels?

  Nutritional content
• A consumer with a gluten intolerance can check the ingredients list on food labelling to ensure the product is safe to eat
• The ingredients list on a food label lists all ingredients in alphabetical order.

  False
• Match the nutrient with its description and benefits:

  Calories ↔️ Total energy provided by food ||| Provides energy for daily activities

  Fats ↔️ Includes saturated and unsaturated fats ||| Supports cell function

  Protein ↔️ Amount in food ||| Builds and repairs tissues

  Carbohydrates ↔️ Primary source of energy ||| Includes sugars and fiber
• What does a breakfast cereal label showing 200 calories, 3g fat, 40g carbohydrates, and 5g protein per serving help consumers do?

  Plan nutritional intake
• Consumers can use food labelling to manage their intake of nutrients and choose low-sodium options to manage their blood
• The nutritional information on a food label always includes the percentage of Daily Reference Intakes (DRIs).
• What is the purpose of the use-by date on food labels?

  Ensures food safety
• The ingredients list on a food label lists ingredients in descending order by weight
• Nutritional information on food labels includes details on calories, fats, carbohydrates, protein, vitamins, and minerals.
• Allergen information on food labels highlights common allergens like nuts, dairy, and gluten
• What does the use-by date on a food label indicate?

  Food safety
• Food labels enable consumers to make informed choices about their diet and health.
• Match the section of a food label with its description:

  Ingredients List ↔️ Lists ingredients in descending order by weight

  Nutritional Information ↔️ Provides details on calories, fats, carbohydrates, and proteins

  Allergen Information ↔️ Highlights common allergens like nuts and dairy

  Use-By Date ↔️ Indicates the date before which the product should be consumed
• What is the primary benefit of calories in food?

  Energy for activities
• Fats in food support cell function and transport fat-soluble vitamins
• Carbohydrates are the primary source of energy for the body.
• What is the DRI for protein in food?

  $50g$
• Vitamins and minerals are essential for maintaining bodily functions
• DRIs on food labels help consumers understand how each nutrient contributes to their daily requirements.
• Match the marketing technique with its example:

  Health Claims ↔️ "Rich in Vitamin C" on juice boxes

  Celebrity Endorsements ↔️ A chef endorsing a brand of pasta

  Attractive Packaging ↔️ Brightly packaged snacks

  Social Media Campaigns ↔️ Contests and promotions on Instagram
• What are some marketing techniques used in food advertising?

  Health claims, endorsements
• Food labelling helps consumers manage their nutrient intake
• Allergen warnings on food labels alert individuals with allergies to potential risks.
• What does transparency in food labelling refer to?

  Shows ingredients and additives
• The ingredients list on a food label helps identify allergens and specific ingredients to avoid
• Match the nutrient with its DRI and benefit:

  Fats ↔️ $20g$, Supports cell function

  Carbohydrates ↔️ $130g$, Primary source of energy

  Protein ↔️ $50g$, Builds and repairs tissues
• Health claims in food advertising highlight nutritional benefits
• How do celebrity endorsements influence consumers in food advertising?

  Build trust
• Match the marketing technique with its impact on food choices:

  Health Claims ↔️ Attracts health-conscious consumers

  Celebrity Endorsements ↔️ Builds trust and broadens appeal

  Attractive Packaging ↔️ Grabs attention and influences impulse buys

  Social Media Campaigns ↔️ Increases visibility and brand loyalty
• Food labels can be confusing due to complex data, which is a drawback of their use.
• Food labels alert consumers to allergens, helping them manage dietary restrictions