1.9 Minority Influence

• What is minority influence in psychology?

  A small group changing majority attitudes
• The effectiveness of minority influence depends on three primary factors: consistency, commitment, and flexibility
• Why is consistency important in minority influence?

  Conveys credibility and confidence
• Commitment in minority influence is demonstrated through sacrifices or actions.
• Flexibility in minority influence allows the minority to appear more reasonable and less dogmatic
• What does consistency over time involve in minority influence?

  Maintaining the same viewpoint
• Match the type of messaging with its perception:

  Consistent messaging ↔️ Credible and committed

  Inconsistent messaging ↔️ Unreliable and uncertain
• The Suffragette movement's consistency led to changes in public opinion and legislation.
• How does commitment differ from consistency in minority influence?

  Commitment involves actions
• The purpose of commitment in minority influence is to show dedication and conviction
• Flexibility in minority influence requires abandoning core beliefs.

  False
• What is a key aspect of flexibility in minority influence?

  Openness to alternative viewpoints
• Match the approach with its perception:

  Flexibility ↔️ Reasonable and empathetic

  Rigidity ↔️ Dogmatic and unsympathetic
• Consistency in minority influence involves sticking to a viewpoint over time and among different individuals
• Flexibility requires the minority to adapt to majority beliefs without abandoning their core cause.
• What is the primary impact of consistency in minority influence?

  Conveys credibility and confidence
• What is the primary impact of commitment in minority influence?

  Shows sincerity and conviction
• What is the definition of minority influence?

  Changing majority's attitudes and beliefs
• Minority influence relies on the ability of the minority to convert the majority without power imbalances
• Match the factor of minority influence with its description:

  Consistency ↔️ Conveys credibility and confidence

  Commitment ↔️ Shows sincerity and conviction

  Flexibility ↔️ Appears reasonable and less dogmatic
• What is an example of commitment in minority influence?

  Participating in protests
• Steps involved in maintaining consistency in minority influence

  1️⃣ Maintaining the same viewpoint across occasions

  2️⃣ Ensuring agreement among members
• By presenting a uniform and persistent message, the minority conveys credibility and dedication
• Consistent messaging in minority influence encourages consideration from the majority.
• What is an example of consistency in the Suffragette movement?

  Organizing marches and petitions
• Commitment in minority influence is demonstrated through actions rather than viewpoints.
• Match the aspect of minority influence with its focus:

  Commitment ↔️ Actions and sacrifices

  Consistency ↔️ Presentation of viewpoints
• Environmental activists chaining themselves to trees demonstrate commitment through risks
• What is flexibility in minority influence?

  Adapting to different perspectives
• Rigidity in minority influence is perceived as dogmatic and unsympathetic.
• What is an example of flexibility in advocating for stricter gun control?

  Discussing enhanced background checks
• Social cryptomnesia occurs when the origin of a new idea is lost within a group
• Stages of social cryptomnesia

  1️⃣ Presentation of Novel Idea

  2️⃣ Shift in Majority View

  3️⃣ Loss of Source Attribution
• A team integrating a cost-cutting strategy without remembering its origin demonstrates social cryptomnesia.
• Match the limitation of minority influence research with its impact:

  Artificial Settings ↔️ Reduces external validity

  Simplistic Issues ↔️ Limits relevance to real-life situations

  Cultural Bias ↔️ Restricts generalizability
• What is an example of cultural bias in minority influence research?

  Studying primarily Western cultures