primary research

• Primary research involves businesses using methods to generate their own data, it doesn't already exist.
• Methods of primary research include, observations, questionnaires, surveys, interviews, focus groups, consumer trials and test marketing.
• Benefits of primary research:

  1. the data generated will suit the businesses needs
  2. data cannot be seen by others; including competitors
• Negatives of primary research:

  1. data will take longer to generate; it doesn't exist yet
  2. these research methods are usually more expensive