Changing Consumer Lifestyles and Buying Behaviour

• What are examples of changing consumer lifestyles and buying behaviour?

  • Demand for healthy food
  • Eco-friendly products
  • Convenience (e.g. food delivery apps, subscription models)
• How does changing consumer lifestyles and buying behaviour impact businesses?

  • Shift towards product developement
  • More pressure on innovation
  • Increase in sustainability
• How might changing consumer lifestyles and buying behaviour impact marketing decision-making?

  Focusing on ethics, well-being or personalisation
• How can changing consumer lifestyles and buying behaviour be an opportunity for a business?

  • Build brand loyalty
  • Meet demand early
• How can changing consumer lifestyles and buying behaviour be a threat for a business?

  • Cost of adapting the supply chain
  • Repositioning the brand