Design principles and text media

• Emphasis give attention or Importance to some specific information.
• Appropriateness refers to how suitable text is used for specific purposes
• Proximity the distance of the text elements to each other, the more space the more it gives emphasis.
• Alignment refers how the text is positioned on the page.
• Organization refers to a conscious effort to organize the different element of the page.
• Repetition is consistency of the elements and the unity of the text in the entire design
• Contrast this creates visual interest to text elements.