Gill (2008) - Changing Female Roles

Cards (3)

  • Gill completed their studies on changing female roles in the media in 2008
  • Gill (2008) argued there's been a change from passive to active in media representations of women in advertising
  • Gill (2008) argued that recent media representations portray powerful women, and they aren't passive to the 'male gaze', showing a fundamental change in representations