information is encoded into the ltm semantically (through meaning).
what is the capacity and duration of the LTM?
capacity: unlimited
duration: unlimited
what did Bahrick do in 1975?
he asked graduates to match a list of names to photos from their yearbook. he found that 90% were able to match them 14 years after graduating and 60% were able to match them 47 years after graduating.
evaluation of Bahrick
negative: chose american students, unable to generalise.
positive: highecological validity as the study used real life memories.
