media chapter 2

• Fray Juan Plasencia


  an Augustinian priest who arrived with the earliest batches of the Augustinian missionaries who landed in the Archipelago
• Doctrina Christiana


  the first book printed which was a treatise on the teachings of the Roman Catholic Church written by Fray Juan Plasencia
• bible


  was one of Gutenberg's earliest and most famous creations
• Gutenberg printing process


  launched what could be considered the first medium truly designed for the masses
• Johann Gutenberg

  invented the printing technology that would eventually be called the movable type machine
• codex


  a document considered as the prototype of a book
• 100 CE


  Christian invented the codex
• jikji


  a collection of Zen Buddhist teachings, was printed in 1377, under the Goryeo Dynasty, using movable type technology
• Pi Sheng


  Chinese alchemist developed a system of individual character types made from a mixture of baked clay and clue
• 105 CE


  the Chinese had developed the technology for silk paper
• Far East


  movable type first surfaced in the
• 800 CE


  they had full length books produced using wooden block printing
• Europe, Asia and Middle East


  history of printing started with ancient cultures in
• noise interference


  something that interferes the transmittal process

  may be treated both literally and figuratively
• feedback


  is the response generated by the message that was sent to the receiver, which can either be immediate or delayed
• receiver


  the one who gets the message that was transmitted through the channels

  can be an individual or an organization
• decoding


  the transmitted impulses are converted to signs as the brain

  perceives and processes it

  the process by which the receiver translates the source's thoughts and ideas so they can have meaning
• channel


  technologies are the lines that enable the act of sending or transmitting, which can be the telephone, the internet for voice operated applications, the radio and television, or the print media to communicate more complex messages
• transmitting

  actual act of sending the message

  it can either be through the person's vocal cords and facial muscles complemented with hand gestures, if we mean the act of speaking
• encoding


  process by which a message is translated so it can be

  transmitted and communicated to another party

  it is how you compose your sentence as you communicate
• source


  where the message came from which can be a person or an organization
• organizational communication


  nvolves sending and of receiving messages among individuals under one organization or located in one working environment
• mediated interpersonal communication


  communication wherein technology stands in between the parties communicating and becomes the channel by which the message is sent or received
• interpersonal communication


  form of communication that involves two or three individuals interacting through the use of their voices and bodies
• messages


  collection of symbols that appear purposefully organized (meaningful) to those sending of receiving them
• communication


  the people of groups of people imparting or exchanging messages through speaking, writing, gestures or other symbolic forms by utilizing a variety of channels for

  sending and receiving
• After the 17th century, the first newspaper was reportedly produced in England
• the merchants saw the utility of newspapers and tried to supports its continued production since travelers need it economically and politically
• By 1700, the idea of a free press, independent from the control of the government, emerged as a strong rhetoric against authoritarian states
• adversarial press


  the press that has the ability to conduct dialogue and argue

  with the government

  arose from the ranks of the intellectuals in the British and

  American colonies
• development of the steam engine gave rise to the steam-

  powered cylinder press, which dramatically lowered the cost

  of newspapers
• La Esperanza (1846)


  the first daily newspaper published in the country on December 1, 1846
• Diario De Manila (1848)


  Spanish language newspaper founded on October 11, 1848, and closed down by official decree on February 19, 1898, after the colonial authorities discovered that its installations were being used to print revolutionary material
• Boletin Oficial de Filipinas (1852)


  was created by law and featured not only official government issuances but also local and international news and among others, serialized Spanish novels
• La Solidaridad (1889)


  actively used to campaign for reforms in the Philippines published in Spain in 1889
• Ang Kalayaan (1896)


  official revolutionary newspaper of the KKK

  pubblished on January 18, 1896 by the Katipuneros
• today, the newspaper as a medium has evolved with the

  rise of the Internet and digital technology
• while the broadsheet and tabloid formats still exist, news agencies have turned to the web as another platform for newspaper publications and have generated a new business model for the newspaper industry
• George Eastman


  invented the film and built a company that would be

  known as Kodak. (1888)
• Thomas Edison


  George Eastman‘s assistant