MAM TITO

• Integrated Marketing Communication (IMC) is a concept where a company integrates and coordinates its communication channels to deliver a clear and consistent message
• IMC aims to ensure message consistency and complementary use of media
• It integrates all marketing tools, approaches, and resources within a company to maximize impact on the consumer mind for maximum profit at minimum cost
• IMC uses innovative ways to ensure customers receive the right message at the right place and time
• Levels of Integration:

  • Horizontal Integration occurs across the marketing mix and business functions
  • Data Integration involves different departments sharing relevant data
  • Vertical Integration means marketing objectives support higher-level corporate objectives
  • Internal Integration requires internal marketing to keep all staff informed and motivated
  • External Integration involves external partners working together to deliver a cohesive message
• IMC Tools:

  • Advertising: paid non-personal promotion using various media
  • Sales Promotion: short-term incentives to encourage trial or purchase
  • Personal Selling: face-to-face interaction with buyers
  • Public Relations: programs to improve organization-public relationship
  • Direct Marketing: communication directly with specific customers
  • Events and Experiences: company-sponsored activities to create brand interactions
  • Social Media Marketing: promoting through social media channels
  • Mobile Marketing: communicating with consumers via mobile devices
• Entrepreneurial Pricing Strategy:

  • Price is the amount charged for a product or service
  • Pricing Strategy helps establish the best price considering consumer and market demand
• Types of Pricing Strategy:

  • Competition-Based
  • Cost-Plus
  • Dynamic
  • Freemium
  • High-Low
  • Hourly
  • Skimming
  • Penetration
  • Prestige
  • Project-Based
  • Value-Based
  • Bundle
  • Psychological
  • Geographic
• Entrepreneurial Distribution Strategy:

  • Distribution Strategy disseminates goods or services to end-users
  • Implementing efficient distribution methods is key for revenue and customer loyalty
  • Types of Distribution: Exclusive, Intensive, Selective
• Types of Distribution Channels:

  • Manufacturer -> end customer
  • Manufacturer -> agent -> end customer
  • Manufacturer -> retailer -> end customer
  • Manufacturer -> wholesaler -> retailer -> end customer
  • Manufacturer -> reseller -> retailer -> end customer
  • Manufacturer -> franchisor -> franchisee -> end customer
• Factors Affecting Distribution Strategy:

  • Location of business
  • Location of target market
  • Reaching the target market
  • Warehousing
  • Transportation and logistics
• Customer Relations:

  • Describes how a company engages with customers to improve their experience
  • Positive customer relations lead to benefits like more leads and higher customer retention rates
• Benefits of Positive Customer Relations:

  • Customer Retention
  • Customer Loyalty
  • Customer Satisfaction
• Building Positive Customer Relationships:

  • Invest in employee training
  • Create a fulfilling workplace for customer service reps
  • Improve first call resolution rate
  • Leverage software for efficiency
  • Create self-service opportunities
  • Be accessible
  • Show appreciation
  • Measure and improve customer satisfaction
  • Create a customer-first culture
• Integrated Marketing Communication (IMC):

  • Concept where a company integrates and coordinates its communication channels to deliver a clear and consistent message
  • Aims to ensure message consistency and complementary use of media
  • Integration of all marketing tools, approaches, and resources within a company to maximize impact on the consumer mind for maximum profit at minimum cost
  • Uses innovative ways to ensure the customer receives the right message at the right place and time
• Levels of Integration:

  • Horizontal Integration occurs across the marketing mix and business functions
  • Data Integration involves different departments sharing relevant data
  • Vertical Integration means marketing and communication objectives support higher-level corporate objectives
  • Internal Integration requires internal marketing to keep all staff informed and motivated
  • External Integration involves external partners working closely together to deliver a cohesive message
• Integrated Marketing Communication (IMC) Tools:

  • Advertising: paid non-personal promotion using various media
  • Sales Promotion: short-term incentives to encourage trial or purchase
  • Personal Selling: face-to-face interaction with buyers
  • Public Relations: programs to improve organization-public relationship
  • Direct Marketing: communication directly with specific customers
  • Events and Experiences: company-sponsored activities to create brand interactions
  • Social Media Marketing: promoting business through social media channels
• • Mobile Marketing: communicating with consumers via mobile devices
• Entrepreneurial Pricing Strategy:

  • Price is the amount charged for a product or service
  • Pricing strategy is a model used to establish the best price considering consumer and market demand
  • Types of Pricing Strategy:
  • Competition-Based
  • Cost-Plus
  • Dynamic
  • Freemium
  • High-Low
  • Hourly
  • Skimming
  • Penetration
  • Prestige
  • Project-Based
  • Value-Based
  • Bundle
  • Psychological
  • Geographic
• Entrepreneurial Distribution Strategy:

  • Distribution Strategy is the method of disseminating goods or services to end-users
  • Implementing an efficient distribution method is key for revenue and customer loyalty
  • Types of Distribution Strategy:
  • Exclusive
  • Intensive
  • Selective
  • Types of Distribution Channels
• • Show appreciation
  • Measure and improve customer satisfaction
  • Create a customer-first culture
• Customer Relations:

  • Describes how a company engages with customers to improve the customer experience
  • Positive customer relations lead to benefits like more leads and higher customer retention rates
  • Benefits of Positive Customer Relations:
  • Customer Retention
  • Customer Loyalty
  • Customer Satisfaction
  • Building Positive Customer Relationships:
  • Invest in employee training
  • Create a fulfilling workplace for customer service reps
  • Improve first call resolution rate
  • Leverage software for efficiency
  • Create self-service opportunities
  • Be accessible