positive consumption externalities
- Positive externalities of consumption occur when social benefits are greater than social costs.
- In the diagram, the market left to its own devices will produce where MPB=MPC, it will not consider the benefits to society so will produce Q1P1.
- If the market considers all the benefits, it would produce where MSB=MSC at Q2P2.
- The failure of the market to consider the external benefits has led to the misallocation of resources and so there is an underproduction of Q1-Q2. This leads to a welfare loss of the shaded area.
- The line AB represents the external benefit. Again, the difference between marginal private benefit and marginal social benefit grows since external benefits grow the more people that undertake the activity.
- Healthcare and education are two examples of positive consumption externalities.
- It is difficult to work out the size of the externality as it tends to be placed on value judgements, since it is difficult to monetise external costs. Many externalities are involved with information gaps, as people are unaware of the full implications of their decisions.