1: TRENDS VS FAD

• Trend is an emerging phenomenon that lasts for a long period of time and transmits existing ventures to future generations
• Trend analysis is an examination of these phenomena and speculations on the likely impact they will have in the future
• Trends are composed of a wide variety of information from an existing field of complex ideas
• Trends use overwhelming and pattern identification recognition to create presages in knowing the future
• Trends evolution is being evaluated and observed by the use of timeframes
• Trending is a phenomenal scenario that is currently popular to the eyes and taste of many, allowing preemptive judgments and reactions up to future events
• Trends are considered as a "complex fusion" of yesterday, today, and tomorrow
• Fad is a very popular form of interest or fashion that only exists for a short span of time
• Fad is an exquisite societal pattern but does not last long, spreads widely and effectively to the demands of every individual
• Trends have a long lifespan, while fads have a short lifespan
• Trends rise slowly in popularity, while fads rise quickly in popularity
• Trendspotting is seeking to overlook or foresee the situation of the future in the present
• Trend is a continuous event that gives impact to the people and leaves a particular effect
• Trend towards/to "Devices are trending toward touch screen mobiles and laptops"
• Latest trends in social media
• Upward/Downward Trend - Wars, famines, epidemics, and so could cause reversals on the downward trend in morality
• Follow a Trend - Everyone seems to be following the trend for planting indoor plants
• Buck a Trend - MFG is expected to buck the trend and increase profits
• Trend starts through a constant cycle of innovation and emulation
• Trend becomes a trend through a constant cycle of innovation and emulation
• People embrace trends because joining a trend means you are part of a group, you belong
• Elements of trends: Duration of time, acceptability, cultural basis, transitory increase or decrease
• Elements of trends: Driver, enabler, blocker - agents in trend
• Characteristics of trends: Innovation introduces changes and something absolutely new
• Consistency - people can still recognize a trademark identity that has become a part of it
• Versatility - appreciated by people despite the difference in culture, place, and race