1: INTRO

• Communication is derived from the Latin word "communicare," meaning to share or make common
• Communication involves understanding and sharing meaning
• Misunderstandings in communication can lead to conflicts
• Components of Communication:

  • Source: person, group, or entity that forms, creates, sends, or forwards a message or information
  • Message: the stimulus or meaning produced by the source for the receiver or audience
  • Channel: the tool or manner in which messages are carried from the source to the receiver
  • Receiver: analyzes and interprets the message from the source
  • Feedback: the response of the receiver sent back to the source
  • Environment: the atmosphere, physical, and psychological, where messages are sent and received
• Context is the communication interaction involving the setting, scene, and expectations of the individuals involved
• Interference refers to anything that blocks or changes the source's intended meaning of the message
• Harold Lasswell's Communication Model:

  • One-way transmission of information
  • Communication starts from a sender who transmits a message through a channel to an intended receiver with a corresponding effect
• Shannon and Weaver's Communication Model:

  • Includes the concept of noise that can interfere with the message being carried
  • Communication starts with the information source sending a message using a transmitter (channel)
  • Noise refers to anything that may interfere, stop, or alter the message
• David Berlo's SMCR Communication Model:

  • Focuses on the context, environment, and other factors surrounding the participants in the communication process
  • Communication skills such as reading, writing, speaking, listening, and watching are essential
  • Knowledge about a subject or topic, attitude toward the topic and audience, social and cultural aspects influence the content and manner of the message
• Forms of Communication:

  • Intrapersonal Communication: communication with oneself using internal vocalization or reflective thinking
  • Interpersonal Communication: communication between two different people
  • Group Communication: communication between three or more people interacting to achieve a specific objective
  • Public Communication: sender-focused communication transmitted to an audience
• Mass Communication:

  • Becomes mass communication when transmitted to many people through print or electronic media
  • Examples include print media (newspapers, magazines), broadcast media (television, radio), and social media (websites)
• Media:

  • Instrument for transmitting information
  • Vehicle for a message, ranging from print media, broadcast media, film or cinema, to new media or the internet
• The Role of Media and Information in Communication:

  • Makes the world a smaller place by connecting people from different locations, backgrounds, cultures, and races
  • Creates bridges between countries and cultures without the need for physical travel
  • Makes communication convenient through the use of email and messaging sites/apps
  • Shapes public opinion through mass media's wide reach and perceived credibility, influencing audience opinions based on conveyed messages