LESSON 1

• Communication

  • Refers to the information exchanged between individuals through verbal and nonverbal (gestures, body language)
• 7 MAJOR ELEMENTS OF COMMUNICATION

  1. Source - the one who shares information
  2. Message - information that the source wants to communicate
  3. Encoding - assembling the message so receiver can understand the message
  4. Channel - medium, where message is communicated through
  5. Decoding - receiver processing the message (understanding, listening)
  6. Receiver - receiver of information
  7. Feedback - reply, response, or reaction
• Media

  • Articles, books, magazines, tabloid, newspaper
  • Mass of communication
• Media Literacy

  • Ability to access, analyze, response to a range of media.
  • Evaluate and create media in variety of forms.
• Information

  • Knowledge obtained from a study or investigation
• Information Literacy

  • Ability to recognize when information is needed
  • Locate, evaluate, and efficiently communicate
• Technology Literacy

  • Ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools
• Media and Information Literacy

  • Set of competencies that empower citizens to access, retrieve, understand, evaluate, and use media as well.
  • Uncludes information & communication literacy and digital literacy
  • Develops critical thinking and life-ling learning skill