Observes symptom substitution
A limitation of behavioural therapies, including flooding, is that they only mask symptoms and do not tackle the underlying causes of phobias (symptom substitution). For example, Jacqueline Persons (1986) reported the case of a woman with a phobia of death who was treated using flooding. Her fear of death declined, but her fear of being criticised got worse.
However, the only evidence for symptom substitution comes in the form of case studies which, in this case, may only generalise to the phobias in the study (e.g. phobia of death may be different from a phobia of heights).