refers to keeping the businessoperating for a certainamount of time
profit- financial aims and objectives
business usually aim to make a profitwithin the firsttwoyears so that their ownersreceive a financialreturn
sales- financial aims and objectives
a business will set a target for how much it'll selleachmonthanyyear.highersales can bring benefits such as a higherpublicprofile
increased market share- financial aims and objectives
a business with a larger share of the market can exercise greaterlevels of dominance
financial security- financial aims and objectives
relates to a business being able to afford to payoff all it's costs and have enough cash to survive
social objectives-non financial
having a business whose sole purpose is to meet a social need. linked to doing things in an ethical or environmentally friendly manner
personal satisfaction -non financial
relates to an entrepreneur feeling satisfaction that they have created a successful business
challenge-non financial
relates to an entrepreneur setting up a business with the intention that making it successful will be challenging
control-non financial
relates to an entrepreneurs goal of being able to control the business and make decisions on how it's run. may include decisions like what to sell, where to buy raw materials, how much to sell the good / service for
independance-non financial
relates to an entrepreneur working for themselves and running their own business. also includes making key business decisions