What is Behavioural Segmentation?

• What is Behavioural Segmentation?:

  • Characterises subgroups based on the behavioural patterns of the consumer rather than their characteristics​
• What is Behavioural Segmentation?

  • Characterises subgroups based on the behavioural patterns of the consumer rather than their characteristics​
• An example of behavioural segmentation is the frequency of purchases
• What is an example of behavioural segmentation?

  frequency of purchases