digital advertising

• Digital advertising medium require technology of some sort
• social media

  1. cheap
  2. products can be seen
  3. no control over user comments
• websites

  1. large audiences
  2. products can be seen
  3. costs to maintain
• banners/ pop ups

  1. large audiences
  2. relatively cheap
  3. these can annoy internet users
• SMS texts

  1. cheap to send
  2. likely to be seen
  3. numbers needed to make contact
• podcasts

  1. clear audience
  2. adverts can annoy podcasts listeners
• vlogs/ blogs

  1. clear audience based on the topic
  2. adverts in vlogs/ blogs can annoy audience