Ch 14

• Communication is a process of interaction with people and the environment
• Communication involves a sender and a receiver
• Communication is a two-way process
• Communication uses language to transmit information, ideas, and attitudes
• Communication is a personal process that occurs between people to bring about a change in behavior
• Communication allows us to express thoughts and emotions through words and actions
• There are various elements of communication
• Communication can be made more effective by having a common frame of reference
• Contents of communication must be of mutual interest
• Common language is essential for effective communication
• Common environment enhances communication effectiveness
• Non-verbal communication accounts for more than 70% of communication
• Non-verbal communication is done through gestures, eye contact, facial expressions, postures, and body orientation
• Non-verbal communication creates impressions beyond verbal elements
• Non-verbal communication conveys emotions, interpersonal attitudes, power, affection, dominance, and respect
• Non-verbal communication helps manage and regulate interactions with others
• Non-verbal communication allows for self-presentation
• Kinesics deals with physical movement
• Proxemics involves social distance between people
• Haptics refers to touch as a channel of communication
• Verbal communication provides meaningful interaction between people
• Verbal communication is a fundamental requirement for life
• Media is a technological means of sending information, ideas, and opinions to a large audience
• Media educates, enriches lives, provides educational information, and improves academic performance
• Media transmits social and cultural values
• Media informs the public about government policies and programs
• Media can be misused by spreading wrong information, leading to violence, prejudice, and hatred
• Media can spread rumors and propaganda
• Media must maintain ethical standards, provide objective information, and avoid inciting crime and violence
• Media should reflect the pluralistic nature of India and provide a voice to all members of the nation