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Effect of the Media on Audiences
Active Audience Approach
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Charlie Owens
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Subdecks (5)
What are Active Audience Approaches?
Socialisation, Culture & Identity > Media > Effect of the Media on Audiences > Active Audience Approach
2 cards
The Uses and Gratifications Model
Socialisation, Culture & Identity > Media > Effect of the Media on Audiences > Active Audience Approach
16 cards
The Coding/Decoding Model
Socialisation, Culture & Identity > Media > Effect of the Media on Audiences > Active Audience Approach
8 cards
The Selective Filter Model
Socialisation, Culture & Identity > Media > Effect of the Media on Audiences > Active Audience Approach
8 cards
Evaluation of Active Audience Approaches
Socialisation, Culture & Identity > Media > Effect of the Media on Audiences > Active Audience Approach
10 cards