Media information literacy

• Media are communication outlets or tools that are used to store and deliver information.
• Information is defined as knowledge or facts learned about a certain subject, situation or event.
• The articles that you read on the internet are examples of information.
• Communication is a process by which information is exchanged from sender to receiver through a common system of symbols, signs, or behavior resulting in interpretations of meaning on both ends.
• A communication process has five major elements:

  The Sender

  The Receiver

  The Message

  The Channel

  The Feedback
• The Sender

  The communication process begins with the sender, who is also called the communicator or source.

  The sender has some kind of information - a command, request, question, or idea - that he or she wants to present to others.

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  For that message to be received, the sender must first encode the message in a form that can be understood, such as by the use of a common language, and then transmit it.
• The Receiver

  The person to whom a message is directed is called the receiver or the interpreter.

  To comprehend the information from the sender, the receiver must first be able to receive the sender's information and then decode or interpret it.
• The message content is the information that the sender wants to relay to the receiver.

  The or content is the information that the sender wants to relay to the receiver. is the information that the sender wants to relay to the receiver.

  Put all three elements together - sender, receiver, and message and you have the communication process at its most basic.
• The Medium

  Also called the channel, the is the means by which a message is transmitted.

  Text messages, for example, are transmitted through the medium of cell phones.
• The Feedback

  may be direct such as a written and verbal response or it may take the form of an actor deed in response we call it an indirect response.

  For example after an information that COVID-19 virus can live on surfaces for days, you did not give any comments of replies to the sender of the message but it made you more conscious on the things touch and made you practice hand washing more regularly.