Media culture is popular culture

• Media culture is popular culture

  • Culture can be divided into high/low culture
  • division of culture often considered to be an elitist binary opposition
  • mass culture = passed on by the media, passive media controlled audience
  • popular culture = another way of looking at the culture of the masses (low culture) > popular culture based on active audience
• Media culture is popular culture

  "Dumbing down" in media = oversimplifying content, wide English vocab not used in mainstream media > less likely to use intellectual knowledge

  • Pluralists = audience gets what they want > dumbing down isn't media's fault
  • Furedi = intentionally simplifying cultural content is an elitist activity not done by the masses but for them > assumes they're stupid to understand complex content