Media is a global industry and creates a global culture
recent decades = concentration of media ownership > few media corporations dominate global market > caused media globalisation (Americanisation)
Devereux = most large media corporations based in West and dominate globally > commercial satellite and cable TV services = media content is broadcasted across the world
Global advertising contributed to capitalism
Strinati (postmodernist) = media promotes consumption of brands > fuels global economy and culture
governments in EU and USA deregulated media > allow capitalist media corporations to set up global media networks > allows corporations to influence culture on global scale
