The internet and global culture

• Globalisation

  Globalisation of media exposes us to cultural and social commentaries globally helping us to understand similarities between cultures > developed shared global culture > promotes ethnocentric culture
• Matos

  Before development of new media, most of the media focused on national issues > media has global outlook, internet allows people to report on global events that affect everyone

  • internet made global communication cheap > people create media content and share cultural experiences without direct government / media outlet involvement
• New media

  Could lead to divisions in global village (McLuhan) > those who have access to internet have an advantage over the digital underclass

  • countries with better communication networks have stronger cultural influence than countries with poor connectivity