Cultural imperialism

• Cultural imperialism

  Globalisation of media led to cultural imperialism (Western culture dominates globally)

  • cultural hybridisation = experiencing a blend of national and global cultures
• McBride

  Western media products flow into developed countries and change local cultures > makes a ready market for Western goods

  • people share same patterns of consumption due to global advertising (Disney)
  • internet = national boundaries broken down, Google revolutionized how companies advertise
• Klein

  Cultural homogenization = everyone's culture is becoming the same (everyone consumes the same media)

  • technological advances = national culture less important > internet = all countries are victims of global cultural homogenisation (Americanisation)
  • 4 main global news agencies that media outlets use as a source of news > have been accused of spreading Western cultural prejudices through reporting