F - Media Codes

• Media codes are techniques and conventions that help to give meaning and engage audience.
• Technical codes - use of equipment or techniques in specific ways.
• Symbolic codes - what something represents.
• Written codes - the language used, printed or spoken.
• Technical codes are specific to the type of media being created. In film, these include lighting techniques, camera movement, and audio techniques.
• Symbolic codes are not a part of the media product, but of culture and experience. They are about what something represents, symbolises or means. Examples are body language and colour.
• Written codes apply to a written text or dialogue.
• Mise-en-scene refers to everything the camera sees.
• Transitions connect two different shots together, created in post-production.