POM

• Goals - aspirations that very company would like to pursue or genera direction it wants to take.
• Objectives - are the specific goals that can be measured. Short-term one year or less long-term more than one year.
• Brand - is a symbol, logo, words or combination of these to distinguish its product.
• Branding - the ability of manufacturers to successfully distinguish their products from the competitor.
• Brand Awareness - is the extent to which a brand is recognized by potential customers, associated of particular products.
• Common roles of marketing - these are ways to enhance your product or company services.
• Sales Lead - is a potential customer who is interested in the product or service.
• Thought Leadership - techniques on how you handle or provide the best answers to customers most challenging questions.
• Lead Volume - the number of sales leads that will ultimately be converted into customers.
• Instigator - "think outside the box" who analyze current market trends to guide actions of the company.
• Innovator - marketers are tasked with researching the kind of product the customers need.
• Integrator - marketer mediates between the interests of the company and the needs of the consumers.
• Implementer - this role is more general. The marketer ensured that the marketing strategy for the developed products is in place and implemented effectively.
• SMART

  Specific

  Measurable

  Attainable

  Relevant

  Tume-bounded
• What is the main responsibility of a marketer? ​To maximize the profitability