Minority influence

• Minority influence

  Consistency = if the minority’s consistent (synchronic or diachronic this attracts the attention of the majority over time

  Commitment = personal sacrifices show commitment, attract attention, reinforce message (augmentation principle)

  Flexibility = minority more convincing if they accept some counter arguments
• Minority influence evaluation

  +research support for consistency, Moscovici’s blue-green slides

  +real life application for commitment, suffragettes

  -artificial tasks, tasks often trivial so tell us little about real-world influence