Social influence and social change

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Created by
Aimee Dunning

Cards (2)

  • Social influence and social change
    Minority influence is a powerful force for innovation and social change
    1. drawing attention
    2. consistency
    3. deeper processing
    4. augmentation
    5. snowball effect
    6. social cryptomnesia
    Normative social influence draws attention to what majority is doing
    Gradual commitment leads to change
  • Social change
    +NSI valid explanation for social change
    -people resist social change because minorities seen negatively
    -it is majority views that are processed more deeply than minority views challenging central feature of minority influence