Infographics

• An infographic is a combination of the words information and graphic
• Combining both data and visuals in an infographic can help make information more striking, shareable, and easy to understand
• The beauty of infographics is their versatility; they can be shared on social media, attached to an email, embedded on a website, or printed out as a brochure or poster
• You do not necessarily need numerical data to make infographics; qualitative information can also be used to explain a process, define an idea, or highlight differences or similarities between concepts
• The possibilities with infographics are endless
• Lists infographic:

  • Supports a claim through a series of steps
  • Best used to support a specific claim or argument
  • List can go from top to bottom, left to right, or move across the canvas
• Comparison or vs. infographic:

  • Compares two things in a head-to-head study
  • Best used to highlight differences between two similar things or highlight similarities between two unlike things
  • Used to prove how one option is superior or inferior to the other option
• Flowchart infographic:

  • Provides a specific answer to reader choices
  • Best used to provide personalized answers for readers or show how multiple situations can reach the same conclusion
• Visual article infographic:

  • Makes a piece of writing more visual
  • Best used to cut down on text or make an article more interesting and enjoyable to consume
  • Increases sharing potential through social media
• Map infographic:

  • Showcases data trends based on location
  • Best used to compare places, culture, and people through setting-centric data and demographics
• Timeline infographic:

  • Tells a story through chronological flow
  • Best used to show how something has changed over time or make a long complicated story easier to understand
  • Can show how one thing leads to another
• Data visualization infographic:

  • Communicates data through charts and graphs
  • Showcases data through design
  • Best used to make data-driven arguments easier to understand and make facts or statistics more interesting to absorb
• What are the key parts of an infographic?

  1. Titles, Headings and Subheadings
  2. Informative Statistics
  3. Theme and Colour Schemes
  4. Images and Graphics
  5. Organisation
• Purpose of Titles, Headings and Subheadings?

  • Organises the information
  • simplifies complex data
  • gives a brief about the paragraph/text
  • more visually appealing
  • helps the audience understand aspects of the infographic
• Purpose of Statistics?

  • Infographic is highly based on statistical information
  • statistics inform people about the issue(logos)
  • usually uses statistics from credible and reputable sources (ethos)
  • Makes text more vivid and memorable
• Purpose of Theme and Colour Scheme?

  • Bold & vivid use of font
  • various fonts and sizes attract the audience
  • colour scheme often aligns with the theme/topic of the infographic
  • symbolic use of colours and themes evoking emotions from the audience
• Purpose of Graphics?

  • Words speak louder than words
  • Memorable
  • Eye-catching
  • interesting, relevant and aesthetic
  • helps persuade the audience to support the cause/issue/topic
• Purpose of Organisation?

  • Makes it easy for the audience to digest the information
  • purposeful structure making it more impactful
  • well spaced out