What is niche marketing?

Cards (4)

  • What is niche marketing?:
    • Niche marketing is when a firm targets a small subsection or previously unexploited gap in a larger market​
  • What is niche marketing?
    Niche marketing is when a firm targets a small subsection or previously unexploited gap in a larger market​
  • An example of niche marketing is folding bikes
    • Niche marketing may give a business first mover advantage and allow them to charge a premium price​