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Targeting
Targeting niche marketing
What is niche marketing?
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What is niche marketing?:
Niche marketing is when a firm targets a
small
subsection or previously
unexploited
gap in a
larger
market
What is niche marketing?
Niche marketing is when a firm targets a
small
subsection or previously
unexploited
gap in a
larger
market
An example of niche marketing is
folding bikes
Niche marketing may give a business first mover advantage and allow them to charge a
premium
price