What is niche marketing?

• What is niche marketing?:

  • Niche marketing is when a firm targets a small subsection or previously unexploited gap in a larger market​
• What is niche marketing?

  Niche marketing is when a firm targets a small subsection or previously unexploited gap in a larger market​
• An example of niche marketing is folding bikes
• • Niche marketing may give a business first mover advantage and allow them to charge a premium price​