cognitive

• simon & chabris 


  invisible gorilla experiment taught us we miss out most of what occurs in our visual field as we have limited attention
• inference


  making assumptions about unobservable mental processes that cannot be studied from observable behaviour
• schema

  mental frameworks of expectations and beliefs that have developed through experience and will influence cognitive processing
• problems with schema

  due to their rapid nature as mental shortcuts they can lead to negative interpretations and prejudice

  -also can lead to perceptual errors
• information processing model


  suggests that information flows through our cognitive system in a sequence of stages eg multi store model of memory
• computational models


  mind can be compared to a computer to understand human behaviour
• cognitive neuroscience

  cognitive and biological approaches integrated to explain behaviour using scanning techniques
• strengths of cognitive approach

  -supporting evidence is scientific and objective eg msm

  -real world application used to develop ai and treat depression

  -less deterministic han other approaches
• weaknesses of cognitive approach

  -research lacks ecological validity

  -oversimplifies complex processes (machine reductionism) and emotions are often overlooked