L2

• Graphic design - The use of color, shape, layout, typography, and other elements to create and promote a message through visual communication.
• Visual arts - Various forms of artistic expression such as photography, illustrations, painting, etc.
• Typography - The art of setting, arranging, and designing type in a visually appealing way.
• Page layout - The visual arrangement of elements on a page to create a strong composition.
• Serif fonts - Fonts that have small strokes called serifs attached to the main part of the letter, often used in traditional projects and print publications.
• Sans serif fonts - Fonts that do not have serifs, considered cleaner and more modern, and easier to read on computer screens.
• Display fonts - Decorative fonts that come in different styles and are best for small amounts of text and graphic-heavy designs.
• Choosing a font - The process of selecting a font that fits the message and desired aesthetic.
• Combining fonts - The practice of using one or two fonts in a project, and experimenting with contrasting styles to create interesting combinations.
• Hierarchy - The use of different levels of emphasis to guide the reader's eye and establish importance in a design.
• Leading - The space between lines of text, also known as line spacing.
• Tracking - The overall space between characters, also known as character spacing.
• Kerning - The space between specific characters, which varies depending on how the letters fit together.