L3

• Aesthetic - a set of principles underlying and guiding the work of a particular artist or artistic movement.
• Composition - the arrangement and organization of elements in a design.
• Alignment - the arrangement of text or objects in a design, ensuring consistency and organization.
• Contrast - the difference between two items in a design, used to catch the reader's eye or create emphasis.
• Hierarchy - a visual technique that helps the viewer navigate a design by using different levels of emphasis.
• Repetition - reinforcing a design by repeating certain elements, creating consistency and making it easier to read.
• Line - a shape that connects two or more points, used in drawings, illustrations, and graphic elements.
• Shape

  a two-dimensional area with a recognizable boundary, categorized as geometric or organic.
• Form

  a three-dimensional shape or the illusion of depth created through techniques like light and shadow.
• Texture

  the physical quality of a surface, adding depth and tactility to a design.
• Balance

  the equal distribution of visual weight in a design, affected by color, size, number, and negative space.
• Rule of Thirds

  a composition strategy dividing the work area into a 3x3 grid, placing the focal point on or near the grid lines for visual balance.